Nancy Reyes-Lumen Endorses Masflex

By August 24, 2016 Familiy, Food, Shopping No Comments

Masaya ka ba talaga?!?,” she asked in an incredulous tone after I had introduced a boyfriend she clearly did not approve of.

Hindi naman talaga pe-puede ‘yun,walang ka-buhay-buhay,” she had commented about another.

She may have fantastic knife skills but Nancy Reyes-Lumen does not mince words. She is transparent and straightforward. She will let you know what’s on her mind – whether you like it or not.

And she obviously thinks highly of Masflex.

Ms. Nancy declared her love for Masflex at the its 25th anniversary celebration held recently at the Le Pavillon. “I only agree to endorse brands I do believe in or those that support my advocacies. My relationship with Masflex is sincere – we mutually respect each other. I love pots and pans that make my kitchen happy and I am one person who gives kitchen wares as gifts,” said the brand ambassadress.

Nancy Reyes-Lumen with Masflex owner Haresh Mirchandani and his wife, Nareena

Nancy Reyes-Lumen with Masflex owner Haresh Mirchandani and his wife, Nareena

The Adobo Queen hails from the family behind the historic Aristocrat Restaurant. She lives and breathes food — she writes about it (she is a freelance writer and has authored and edited several books such as The Malunggay Book, The Alba Book, and The Adobo Book, among others) and talks about it (she has hosted a number of TV and radio shows/segments). She is also frequently invited to give lectures and do cooking demonstrations.

During the Masflex event, she shared some heirloom recipes with her audience. Ms. Nancy whipped up Mommy Nena’s Kinulob (from her lola but named after her mother) in a Masflex casserole with some assistance from cooking enthusiast and Cuisinenanay member, Neneth.

Mommy Nena’s Kinulob
By Nancy Reyes-Lumen

Ingredients:
Whole fat chicken (remove and set aside the fat 1 kilo
Cold water 8 – 10 cups
Chorizo de Bilbao (quartered diagonally) 2 whole
Dried ham bone 100 gm
Chinese ham bits 100 gm
Large white onion 1 piece
Large potatoes (peeled in halves) 2 – 3 pieces
Whole peppercorns 15 pieces
Kikkoman Soy Sauce 1 tbsp
Sherry 1 tbsp
Rock salt, to taste
Banana leaves to cover the Masflex casserole
String

Procedure:
1. Stud potatoes with peppercorns.
2. Singebanana leaves until smokey-fragrant
3. In a Masflex casserole, render oil from chicken fat.
4. Saute chorizo, oil will be orange.
5. Add ham bone, chicken and water to cover.
6. Bring to boil.
7. Add onion and potatoes, soy sauce and sherry.
8. Bring to a boil, then lower heat to simmer.
9. Cover the Masflex casserole tightly with banana leaves.
10. Cook for 35 minutes then check chicken.
11. Chicken has to be fall-off-the-bone tender.
12. If not yet tender, cook another 10-15 minutes.
13. Taste broth, season with rock salt if needed.
14. Broth must have the smokey fragrance of burnt banana leaves.
15. To eat in a La Opala Diva Bowl, mash the potatoes in the broth. No need for rice!

Ms. Nancy also prepared Lola Mereng’s Adobo sa Beer with The Philippine Star columnist Philip Cu-Unjieng who admitted to being clueless in the kitchen (sounds like someone I know, hmmm, sino kaya?). Aside from a Masflex casserole, they also used a Masflex frypan for this one.

"It's a love affair -- between me and the brand and the love of cooking," Nancy Reyes-Lumen says of her partnership with Masflex

“It’s a love affair — between me and the brand and the love of cooking,” Nancy Reyes-Lumen says of her partnership with Masflex

The prettiest dish was prepared with chef Jaja Andal. To come up with the Bibingka Ube Crepe Cake, a Masflex steel bowl, Masflex strainer, Masflex Plastic Food Container, Masflex Crepe Pan, Masflex Saucepan, and Masflex Silicone Spatula were used.

Hiren Mirchandani, Ramesh Trading VP for Marketing and Innovation; Chef Anthony Ballesteros; Nancy Reyes-Lumen, Ram Mirchandani, Ramesh Trading VP for Sales and Business Development; and Chef Jaja Andal

Hiren Mirchandani, Ramesh Trading VP for Marketing and Innovation; Chef Anthony Ballesteros; Nancy Reyes-Lumen, Ram Mirchandani, Ramesh Trading VP for Sales and Business Development; and Chef Jaja Andal

But there are waaaaay more products in the Masflex line than those that were highlighted on stage. The Masflex Non-Stick collection encompasses all kinds of cookware, from basic non-stick cookware to higher end forged aluminum cookware with non-stick coatings from Daikin Japan such as Ceramic, Marble, and Stone. Its latest addition is the Diamond Coating series that is made in Korea. The Masflex high quality Stainless Steel collection has both the basic and the premium lines of cookware.

The Masflex name (derived from MAS for the mass market segment that they were targeting and FLEX for the flexibility that they wanted to achieve in terms of providing innovative solutions that were easy-on-the-pocket yet of good quality) was introduced in the Philippines in 1989 solely as a cookware brand. Back then, the clientele only had two options — very expensive global brands or local products manufactured from recycled scrap which posed health risks. Masflex changed that by filling the gap.

Other than cookware, Masflex also carries a wide variety of kitchenware and houseware products which address the needs of modern home makers.

While strongly positioned in the three product categories, Masflex is not resting on its laurels and aims to continuously develop affordable, easy-to-use, and high quality products.

And to make cooking a better experience, Masflex has produced “webisodes” with Ms. Nancy, where viewers can learn cooking techniques, cooking secrets, and practical tips on how to become a better cook. The videos also feature proper use and care of pots and pans. Because according to Ms. Nancy, “pag maayos ang kusina, masaya ang lutuan. Pag masaya ang lutuan, masarap ang kainan”. We can’t argue with her on that!

Find Masflex online:
Masflex Cookware & Kitchenware on YouTube
Masflex Cookware on Facebook
www.masflex.com.ph

Masflex Aluminum Non Stick

Stone

Stainless Steel Premium

Marble

Diamond

Masflex 4

Masflex 3

Kitchen Gadgets

Flask Kettle

Chrome Kitchen Organizers

The event was made possible by these friends of Masflex

The event was made possible by these friends of Masflex

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